Colour spectrum chart

Vector files vs Bitmap files

What are Vector files, and why should we use them? Bitmap files, (such as jpeg and tiff files), are made up of tiny squares, called pixels. These squares increase in size as an image is enlarged, resulting in pixelation. Vector files are made up of editable paths, allowing scaling, with no loss of quality. At Creative

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image showing information overload

When is the right time to rebrand?

In this blog, I will explore the reasons for rebranding your business, and when you should do it. Your corporate identity is often the first point of contact customers will have with your business… It needs to leave a positive impression. Rebranding as a business matures Businesses often have inadequate budgets to assign to brand

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briefing guide image

Briefing Designers – My Top 10 Tips

Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate

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Business growth image

Marketing on a budget

(S)marketing, the smarter way to gain new customers. I have never been a fan of playing the ‘numbers game’ when it comes to marketing. With budgets becoming ever tighter, and return on investment becoming even more critical, being smart with your marketing is more important than ever. In order to promote your business or service,

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The difference between CMYK and RGB colours

Understanding CMYK / RGB colour matching

Understanding colour matching on web sites and brochures. In this post, we are going to explore the differences between RGB and CMYK colour profiles. The first problem is trying to match a printed colour to that displayed on a screen. A printed item REFLECTS light and the screen PROJECTS light– meaning the eye receives the light in a

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Press colour management - print production

Printing Masterclass

Understanding Print: Digital vs Litho In the ever-changing world of technology, nothing stands still for long… the world of print is no exception. With the advent of 3D printing, there is even more scope to think outside the box. Our Print Management Service ensures the best print company and best print technology for the job.

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Target with arrow in the bullseye

Marketing through a Recession

Marketing through a recession The coming months and years are going to be challenging for British businesses. Leaving the ‘rights’ and ‘wrongs’ of BREXIT behind us, one thing we all know for sure, is things ARE going to change. Forward thinking businesses will be planning for this change now, strategising their marketing plans… Time to

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abstract face image

Logo design vs Brand Identity

Your logo design is not your brand To suggest, ‘your logo is your brand’, would be to suggest, ‘your nose is your face’ – Quite clearly, this isn’t the case. Your face is unique to you, because of the way all the elements work together… Your brand works in exactly the same way. The eyes,

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Creative Services Limited
Derlwyn Ynyshir Road, Porth, CF39 0DY

Telephone 029 2115 0013

Registered in England & Wales. Number 2659878